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Sharon Littlefield
    09/14/09 at 01:10 PMReply with quote#1

Hi Dean,

While I was listening to your audio about the 9 word e-mail, I started going through my leads notebook, and started sending out e-mails one by one.  Before your audio was done, I got a response!  "Yes, I've expanded my search and I'm still looking." 

You wanted to know what I would say next.  OMG!!!!!!!  I don't even know!!!!!  Help!  All of my first ideas seem lame.  Like, "How can I help?"  That sounds like the cookie story - too broad.

How about "Would you like to go out house hunting this weekend?"

Short, specific, to the point. 

I don't know.  What do you think?



Smiles, Sharon
Sharon Littlefield
    09/14/09 at 03:15 PMReply with quote#2

Oh my goodness!  Out of the 20 e-mails I sent, I have already heard back from 9 people!  Only one "no" in that group - and she said thank you anyway!  Several people looking to the future, so, now I know who to keep in touch with.  One hot prospect for right now, and a couple of other maybes for right now.  Where do I go from here?

Smiles
Susan Lawver
    01/14/10 at 12:14 AMReply with quote#3

Here's one idea Sharon...it's stealing another of Dean's ideas, but if the shoe fits, eh?.....

One of Dean's great emails (short and always leading to the next step), is this one:

"As I looked over the new listings of homes today, I noticed a great home with a 2 car garage and thought you may want to see more photos. Just reply back and I will send them."

You could modify that a bit depending on the situation/buyer, but this a great example of providing help w/out using the words "How can I help?". Don't ask how you can help, show them how you can help...

And don't worry if you don't have a 'great home w/2 car garage' at the ready when you send the email, they are a dime a dozen in your MLS and when they type back yes, please send them, you can just go grab 3 or 4 that really show well and the client thinks you are the best realtor they ever had.

Good-luck, but I'm sure you are doing great!

Susan



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